Quality is a broad concept at Souza Cruz
Quality for Souza Cruz is a very broad concept. It is associated with care for quality, the environment and occupational health and safety, in an integrated system called QuEnSH (Quality + Environment + Safety + Health).
In 2005, Souza Cruz concluded this innovated process of integrated certification, becoming a pioneer in the British American Tobacco group (and probably in the world) by obtaining for its production chain simultaneous certification under the international rules of Quality (ISO 9001), Environment (ISO 14001) and Occupation Health and Safety (OHSAS 18001).
Souza Cruz has all its activities certified under the rules cited, from the technical assistance given to the tobacco grower contracted with Souza Cruz to the delivery of the cigarettes at the points of sale. And, even more important, this includes all its diverse operating locations: all three tobacco processing centres (Santa Cruz do Sul, Blumenau and Rio Negro), its industrial units (plants at Cachoeirinha and Uberlândia, Printing Department and Research and Development Centre) and Trade Marketing and Distribution, encompassing the Head Office and the six IDC’s (Integrated Distribution Centres): Belo Horizonte, Curitiba, Porto Alegre, Recife, Rio de Janeiro and São Paulo.
QuEnSH is a system that ensures that Souza Cruz is recognized for its commitment to its customers through the quality of its products; with the community, by the balance it maintains with the environment; and with its employees, by the efforts to guarantee their safety and well-being.
The benefits brought by QuEnSH are innumerable. Within the organization, the programme leads to making decisions based on a systemic vision, the optimization of the flow of information and operating in accordance with desired standards, saving costs and time, reducing effort and continuous improvement of results. For the employees, it brings the certainty of having uniform procedures in all areas and transmits greater security in carrying out processes and delivering products that, beside following the Company’s current standards of quality, are in accordance with the specifications of the system. Thus, our professionals have a global and improved vision of the impact of their work on the different areas, and are able to work more effectively in the business. For society, QuEnSH represents the certainty that the environment will not be harmed because preventive decisions are made that avoid its degradation and that aim to improve the quality of life for future generations.
QuEnSH has additional value for Souza Cruz shareholders, as its management activities are carried out through process, irrespective of the organizational structures, a philosophy that is completely coherent with the Company’s position of knocking down departmental obstacles and seeking total and harmonious integration of all employees involved in each process.